SheMisa holds a Bachelor of Arts degree in English-Communications & Public Relations, and a Master’s of Science degree in Executive Leadership (now known as Leadership & Innovation) from Daemen College.
SheMisa began her media career as an intern at Ch. 7 WKBW under the mentorship of Michael Quinniey, and has worked various media positions for TV and radio as an on-air personality. She currently is an entrepreneur building Dream Big Marketing Solutions and is the founder of non-profit, Humanity 911 based out of Buffalo, NY. SheMisa also works in Corporate Accounting full time at Tech company, Ronco Specialized Systems.
She is multi-lingual as an Ethiopian-Arab American and is married with two children, Libya & Pharaoh.